{"id":19639,"date":"2026-03-01T23:41:55","date_gmt":"2026-03-01T21:41:55","guid":{"rendered":"https:\/\/www.cbcsd.cz\/?p=19639"},"modified":"2026-03-01T23:41:55","modified_gmt":"2026-03-01T21:41:55","slug":"pwc-ceo-survey-pro-rok-2026-na-vlne-optimismu-v-mori-nejistoty","status":"publish","type":"post","link":"https:\/\/www.cbcsd.cz\/en\/pwc-ceo-survey-pro-rok-2026-na-vlne-optimismu-v-mori-nejistoty\/","title":{"rendered":"PwC CEO Survey pro rok 2026 \u201eNa vln\u011b optimismu v&nbsp;mo\u0159i nejistoty\u201c"},"content":{"rendered":"<p>Dne 12.&nbsp;\u00fanora 2026 vydalo <strong>PwC ji\u017e 17.&nbsp;vyd\u00e1n\u00ed sv\u00e9ho PWC CEO Survey p\u0159edstavuj\u00edc\u00ed unik\u00e1tn\u00ed soubor dat a anal\u00fdz ukazuj\u00edc\u00ed, jak se na sv\u011bt d\u00edvaj\u00ed p\u0159edn\u00ed p\u0159edstavitel\u00e9 v\u00fdznamn\u00fdch firem<\/strong>. Leto\u0161n\u00ed \u010desk\u00e1 verze je zalo\u017eena na odpov\u011bd\u00edch 192 \u0159editelek a \u0159editel\u016f v\u00a0\u010cesku p\u016fsob\u00edc\u00edch firem.\u00a0V\u00edce informac\u00ed k\u00a0PwC CEO Survey 2026 s&nbsp;interpretac\u00ed si m\u016f\u017eete p\u0159e\u010d\u00edst na tomto <strong><a href=\"https:\/\/www.pwc.com\/cz\/cs\/temata\/cesky-pruzkum-nazoru-generalnich-reditelu.html\" target=\"_blank\" rel=\"noopener\">odkazu<\/a><\/strong>.<\/p>\n<p>Leto\u0161n\u00ed ro\u010dn\u00edk pr\u016fzkumu \u201e<strong>Na vln\u011b optimismu v&nbsp;mo\u0159i nejistoty\u201c <\/strong>p\u0159in\u00e1\u0161\u00ed\u202fv\u202fkontextu aktu\u00e1ln\u00edch\u202fgeopolitick\u00fdch nejistot\u202fp\u0159ekvapiv\u011b siln\u00e9 a konzistentn\u00ed poselstv\u00ed: v&nbsp;\u010desk\u00e9m byznysu p\u0159eva\u017euje optimismus.\u202fA\u202fnen\u00ed povrchn\u00ed ani naivn\u00ed. Je podlo\u017een\u00fd re\u00e1ln\u00fdm v\u00fdkonem\u202ftuzemsk\u00e9ho byznysu, investi\u010dn\u00ed aktivitou a ochotou\u202friskovat\u202fi v&nbsp;neklidn\u00fdch \u010dasech.\u202fA\u202fnen\u00ed povrchn\u00ed ani naivn\u00ed. Je podlo\u017een\u00fd re\u00e1ln\u00fdm v\u00fdkonem\u202ftuzemsk\u00e9ho byznysu, investi\u010dn\u00ed aktivitou a ochotou\u202friskovat\u202fi v&nbsp;neklidn\u00fdch \u010dasech. <strong>V r\u016fst \u010desk\u00e9 ekonomiky letos v\u011b\u0159\u00ed 62&nbsp;% gener\u00e1ln\u00edch \u0159editel\u016f, zat\u00edmco p\u0159ed rokem to bylo jen 36&nbsp;%<\/strong>. Navzdory geopolitick\u00fdm rizik\u016fm tak pl\u00e1nuj\u00ed investice doma i v&nbsp;zahrani\u010d\u00ed a vid\u00ed p\u0159\u00edle\u017eitosti v&nbsp;obrann\u00e9m pr\u016fmyslu i kyberbezpe\u010dnosti.<\/p>\n<p>Firmy\u202fv \u010cesku\u202fnab\u00edraly\u202fnov\u00e9 zam\u011bstnance,\u202f expandovaly\u202fdo zahrani\u010d\u00ed\u202fa\u202froz\u0161i\u0159ovaly\u202f sv\u00e9\u202fv\u00fdrobn\u00ed\u202f kapacity\u202fi technologick\u00e9\u202fkompetence.\u202f <strong>Rostouc\u00ed orientace na obrann\u00fd pr\u016fmysl, kybernetickou bezpe\u010dnost \u010di modern\u00ed technologie\u202f<\/strong>naopak\u202fp\u0159ekvapen\u00edm\u202fnen\u00ed, ale\u202fje logickou reakc\u00ed na geopolitickou realitu, tlak na efektivitu\u202fi nov\u00e9 tr\u017en\u00ed p\u0159\u00edle\u017eitosti. Ukazuje se, \u017ee <strong>turbulence posledn\u00edch let se staly nov\u00fdm norm\u00e1lem a z\u00e1rove\u0148 katalyz\u00e1torem zm\u011bn<\/strong>.\u202f \u00a0Kompletn\u00ed studie\u00a0PwC CEO Survey 2026 pro \u010cesko je k\u00a0dispozici na tomto <a href=\"https:\/\/www.pwc.com\/cz\/cs\/ceo-agenda\/assets\/2026\/CEO-Survey-26_Brozura.pdf\">odkazu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dne 12.&nbsp;\u00fanora 2026 vydalo PwC ji\u017e 17.&nbsp;vyd\u00e1n\u00ed sv\u00e9ho PWC CEO Survey p\u0159edstavuj\u00edc\u00ed unik\u00e1tn\u00ed soubor dat a anal\u00fdz ukazuj\u00edc\u00ed, jak se na sv\u011bt d\u00edvaj\u00ed &#8230; <a class=\"cz_readmore\" href=\"https:\/\/www.cbcsd.cz\/en\/pwc-ceo-survey-pro-rok-2026-na-vlne-optimismu-v-mori-nejistoty\/\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span>\u010c\u00edst v\u00edce<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":19640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","iawp_total_views":0},"categories":[577],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/posts\/19639"}],"collection":[{"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/comments?post=19639"}],"version-history":[{"count":1,"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/posts\/19639\/revisions"}],"predecessor-version":[{"id":19642,"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/posts\/19639\/revisions\/19642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/media\/19640"}],"wp:attachment":[{"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/media?parent=19639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/categories?post=19639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cbcsd.cz\/en\/wp-json\/wp\/v2\/tags?post=19639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}