Ing. Marcela Šimková, MBA

Marcela is CEO of Data Servis – informace s.r.o., which has been supporting marketing, business and innovation activities of companies and brands in FMCG, utilities, telecommunications, pharmaceuticals, gastronomy, tourism, etc.

Marcela has been involved in market research her entire career. Currently, she focuses on the topics of Circular Economy in HoReCa, Hospitality Vision and Trends in Sustainability, Customer Insight (customer experience and loyalty, communication effectiveness, brand image, quality, sustainability, etc.), Greenwashing and Green Claims brand communication testing, Innovation and Acquisition Impact Evaluation, etc.

She has been researching trends in the HoReCa segment for a long time and strives to improve the world of gastronomy with inspiring and useful information that helps operators and suppliers. She is a professional partner and guarantor of professional associations in the Czech Republic and Slovakia.

Marcela graduated in marketing from the Faculty of Economics at VŠB-TU in Ostrava (1995) and in management studies at Dominican University Chicago in the USA (2008).

Data Servis – informace s.r.o. has been operating on the market of the Czech and Slovak Republics and in Poland since 1998 and thanks to its membership in ESOMAR (a worldwide association of research agencies) it carries out surveys anywhere in the world.

www.data-servis.eu

Ing. Jiří Štefanica, Ph.D.
Energy Innovation Specialist

ÚJV Řež, a. s.
Department of Hydrogen Technology and Innovation in Energy
Hlavní 130, Řež
250 68 Husinec

Phone: + 420 266 173 564
Mob: +420 728 644 942
E-mail: jiri.stefanica@ujv.cz

Jiří Štefanica has been working at ÚJV Řež, a. s. since 2012, currently as an Innovation Specialist in the energy sector. He has more than 12 years of experience in the energy sector and can draw on the know-how of his colleagues at ÚJV Řež, a. s., a leading Czech company in the field of project and engineering services in the energy and industrial sectors.

Jiří is a graduate of the Faculty of Mechanical Engineering of the Czech Technical University, Institute of Power Engineering, where he received his Ph.D. degree in 2020.

Since joining the Institute, he has been involved in research projects and commercial contracts in the energy sector. His main effort is to combine knowledge from research and industrial practice to prepare and support the implementation of innovative projects in the energy sector, focusing on feasibility studies, LCA studies and economic analysis of energy technologies.