The company’s new long-term vision aims to empower mobility and beyond, with a 2 trillion yen investment in electrification over the next 5 years.
Electrification is at the centre of Nissan’s long-term strategy to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world.
Nissan Ambition 2030 is part of the company’s vision to empower society to build a smart ecosystem with integrated mobility.
Over the next ten years, Nissan plans to launch 23 exciting new electrified models, including 15 new EVs, aiming for an electrification mix of more than 50% globally across the Nissan and INFINITI brands.
Nissan intends to increase its electrification sales mix across major markets by the fiscal year 2026, including Europe by more than 75% of sales and Japan by more than 55% of sales.
Ashwani Gupta, COO, Nissan said “We are proud of our long track record of innovation, and of our role in delivering the EV revolution.”
“With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world”.
The vision supports Nissan’s goal to be carbon neutral across the life cycle of its products by the fiscal year 2050.
Nissan, CEO, Makoto Uchida, said: “The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities.”
“We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”
Nissan aims to support greater access to safe and exciting mobility. To achieve this, Nissan is evolving its lithium-ion battery technologies and introducing cobalt-free technology to bring down the cost by 65% by the fiscal year 2028.
Additionally, in 2028, the car manufacturer plans to introduce its proprietary all-solid-state batteries (ASSB) in the fiscal year.
As Nissan increases its pace of innovation in mobility, it intends to hire more than 3,000 employees in advanced research and development globally while continuing to upskill its current workforce.